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CHANNEL Y
 
Tee ime ales
Using freedom of expression through their T-shirts is the way to go for youngsters
Preeti Devnani

They are hip, cool and spell ATTITUDE in capital letters. And a sure-shot way to grab those eyeballs. Wear your expression, is quite the fashion mantra doing the rounds these days. The trend isn’t new, but recently it has found a much bigger space in the wardrobes of the fashion conscious, thanks to the hi-fi gliterrati. Salman Khan was spotted at a press conference wearing a black tee that read ME!ME!ME! and boy, did that define him or what?! And you don’t want to mess with Sania Mirza either. Not when she’s wearing tees that scream out You can either agree with me or be wrong’or a t-shirt worn by her at Wimbledon last year that announced, Well-behaved women rarely make history and I’m cute? No shit, which emblazoned across her frontage at the US Open last September. John Abrahim’s casual tees are no less eye-catching. The words printed on his attire do not just have a sense of humour but are also quite witty. The hunk got everyone talking about his T-shirt engraved with the I look like John Abrahim phrase. Clever, ha?

But you don’t have to be a celeb to express your opinion. Using your clothes as a canvas is just too easy. You could do it yourself or go pick out one from your fave store. According to Ritika Mehra, MBA student, “My boyfriend was really upset one day. I wanted to cheer him up and so I came up with something different. I removed a plain red t-shirt from my cupboard, grabbed some black paint, and painted My boyfriend is the Cutest painted across the front. When he saw me wearing it, he couldn’t stop smiling.’

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Many brands specialise in such slogan t-shirts which you could pick up incase creating one yourself should be too much of a task for you. One player being Tantra T-shirts.An alternate form of casual wear, it is a cult brand which has captured the imagination of t-shirt lovers in India and around the world. Tantra is India’s answer to Just Do It. It is not a brand, it is an ‘anti-brand’. The brand’s philosophy is to sell first world creativity at third world prices. Priced at a flat rate of Rs295, the gen next attire is available at stores and malls across town including Pyramids and Shoppers’ Stop.

According to Praveen Sonwane, sales staff at Piramyds, “These t-shirts are extremely popular and sell like hot cakes. According to me, they catch everyone’s fancy only due to the slogans. These slogans are always up to date, invariably hinting at the current affairs.” Examples of their collections include Takeaway: Anytime, Anywhere; another one is a t-shirt with Pirated Rock Music written on it with a skeleton etched alongside. Gaurav Shah,an engineering student says, “ I have a Tantra t-shirt with Last Action Hero and Bhagat Singh’s photo scratched across it. I totally love it and my friends thought that it quite made a point”

Also another really good store to pick up T-shirts with meaningful slogans is Either OR at Sohrab Hall. Says Ritika Tickoo, team member at the store, “Our slogan T-shirts are quite lively and thought provoking. One can choose T-shirts with slogans based on women-based issues, environment and sports. All the slogans allow the reader to introspect. “

So the next time you want to voice your attitude without giving your vocal cords the trouble, let your clothes do the talking instead!!





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